Is Gen Z making smoking cool again? episode artwork

EPISODE · Aug 7, 2026 · 13 MIN

Is Gen Z making smoking cool again?

from Science Quickly · host Scientific American

In this episode of Science Quickly, Scientific American’s Adam Kovac joins host Rachel Feltman to explore why some experts worry cigarettes may be making a comeback among Generation Z. They discuss how social media, celebrity influence and growing anxiety among young people may have roles in the possible trend and why public health researchers are watching it closely. Recommended Reading: Is Gen Z actually smoking more? An investigation Antinicotine advocates and lawmakers criticize the FDA’s decision to approve flavored vapes A smoking ban for people born after 2008 may be on the cusp of becoming law in the U.K. Here’s what to know Join our Summer Reading Challenge  E-mail us at [email protected] if you have any questions, comments or ideas for stories we should cover! Discover something new everyday: subscribe to Scientific American and sign up for Today in Science, our daily newsletter. Science Quickly is produced by Rachel Feltman, Fonda Mwangi and Jeff DelViscio. This episode was edited by Alex Sugiura, with fact-checking by Marielle Issa and Aaron Shattuck. Our theme music was composed by Dominic Smith. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 7, 2026

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Is Gen Z making smoking cool again?

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