Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum)

from James Dooley Podcast · host James Dooley

James Dooley speaks with Benjamin Tannenbaum from AISO about whether GEO is just SEO, using real evidence from query fan out data across ChatGPT and Gemini. Benjamin Tannenbaum explains why AI systems run background web searches because they need fresh corroboration, and how those fan out queries become the real targets for AI visibility. They unpack why ranking position matters less in AI answers because models pull from the top 30 to 50 results, and why consensus can beat a single number one ranking when a brand appears multiple times across the fan out set. The conversation also covers practical ways to extract fan outs, the cost differences between ChatGPT and Gemini, how to approach contradictory reputation queries safely, and why ChatGPT often relies on SERP snippets while Gemini is more likely to read page content. Where to Listen to This Episode Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) is available across all major podcast platforms. Choose your preferred platform below. Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Transistor Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Pocket Casts Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Amazon Music Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Spotify Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podverse Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Pod.link Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Castro Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Castbox Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podcast Addict Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Deezer Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Listen Notes Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podcast Guru Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podchaser Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Steno Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Metacast Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Entity Home

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Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum)

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