Is GEO just SEO: a evidence based view (James Dooley Int...

What this episode covers

James Dooley speaks with Benjamin Tannenbaum from AISO about whether GEO is just SEO, using real evidence from query fan out data across ChatGPT and Gemini. Benjamin Tannenbaum explains why AI systems run background web searches because they need fresh corroboration, and how those fan out queries become the real targets for AI visibility. They unpack why ranking position matters less in AI answers because models pull from the top 30 to 50 results, and why consensus can beat a single number one ranking when a brand appears multiple times across the fan out set. The conversation also covers practical ways to extract fan outs, the cost differences between ChatGPT and Gemini, how to approach contradictory reputation queries safely, and why ChatGPT often relies on SERP snippets while Gemini is more likely to read page content.Where to Listen to This EpisodeIs GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) is available across all major podcast platforms. Choose your preferred platform below.Listen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on TransistorListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Pocket CastsListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Amazon MusicListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on SpotifyListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on PodverseListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Pod.linkListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on CastroListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on CastboxListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podcast AddictListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on DeezerListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Listen NotesListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Podcast GuruListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on PodchaserListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on StenoListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on MetacastListen to Is GEO just SEO: a evidence based view (James Dooley Interviews Benjamin Tannenbaum) on Entity Home

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Frequently Asked Questions

How long is this episode of James Dooley Podcast?

This episode is 30 minutes long.

When was this James Dooley Podcast episode published?

This episode was published on June 19, 2026.

What is this episode about?

James Dooley speaks with Benjamin Tannenbaum from AISO about whether GEO is just SEO, using real evidence from query fan out data across ChatGPT and Gemini. Benjamin Tannenbaum explains why AI systems run background web searches because they need...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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