Is Google Analytics 4 a middle finger to SMBs?

What this episode covers

Universal Analytics (the version most people use) of Google Analytics is being sunset shortly. And worse, there's no path to migrate that data into GA4 (their new product). But even worse still, they'll be deleting all Universal Analytics data as well. Yikes! Jack and Paul ruminate on why Google Analytics is so awful to use, so hard to understand, and why it feels like Google doesn't care about the end user of their software. Is it because free users of GA aren't their true customers? Is it because Google is tired of being bogged down by privacy rulings against them? Is it because SMBs weren't converting to their paid GA360? Or, is it because the true customers of Google Analytics data are advertisers, not the website owners who install GA?

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Frequently Asked Questions

How long is this episode of Above Board?

This episode is 28 minutes long.

When was this Above Board episode published?

This episode was published on May 9, 2022.

What is this episode about?

Universal Analytics (the version most people use) of Google Analytics is being sunset shortly. And worse, there's no path to migrate that data into GA4 (their new product). But even worse still, they'll be deleting all Universal Analytics data as...

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