Is Google & Meta Misleading Marketers? with Rand Fishkin

In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolving role of AI in content creation. We explore what it takes to stay ahead in the digital marketing and dive into the mysterious world of “dark social” and its often-overlooked impact on analytics. Whether you're curious about the future of audience intelligence or just want a fresh perspective on today’s digital challenges, Rand’s insights will give you plenty to think about. Plus, he gives us a sneak peek into his latest ventures, future plans, and even a few personal favorites that make this episode a must-listen for every marketer looking to get ahead of the curve. Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/