Is Google Killing Online Travel?

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which online travel agencies (OTAs) and direct sites are bidding for bookings – and at what prices. Seth and Sarah discuss our exclusive findings with the report's lead author, Skift Senior Research Analyst Pranavi Agarwal. Read part 1 of our deep dive into Google Travel here: https://research.skift.com/report/a-deep-dive-into-google-travel-part-i-u-s-hotel-distribution/ Presented by BrandUSA