Is Google Killing Online Travel? - The Skift Travel Podca...

What this episode covers

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which online travel agencies (OTAs) and direct sites are bidding for bookings – and at what prices. Seth and Sarah discuss our exclusive findings with the report's lead author, Skift Senior Research Analyst Pranavi Agarwal. Read part 1 of our deep dive into Google Travel here: https://research.skift.com/report/a-deep-dive-into-google-travel-part-i-u-s-hotel-distribution/ Presented by BrandUSA

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Frequently Asked Questions

How long is this episode of The Skift Travel Podcast?

This episode is 28 minutes long.

When was this The Skift Travel Podcast episode published?

This episode was published on May 23, 2024.

What is this episode about?

Google Hotels is the largest and most comprehensive metasearch engine in travel. It is a core part of the online travel ecosystem but remains a black box. So Skift Research did an analysis of thousands of hotel listings on Google to learn which...

Can I download this The Skift Travel Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.