Is Google Stealing Your Traffic?

In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.We cover: - What AI Overviews are and how they appear in search results - Why click-through rates are plummeting - What types of keywords are affected (and which aren’t) - How to optimise your content for answer-driven queries - Whether SEO is still worth the investment - The role of local SEO and authority signals - Real examples from clients seeing both drops and recoveries60% of searches now result in zero clicks47% of all Google searches are showing AI overviewsIf SEO is part of your marketing strategy, this episode is essential.Subscribe for weekly episodes on digital marketing trends, tools, and tactics for business owners, marketers, and eCommerce leaders.Hosted by:James Walker – Managing Director at WHDBrian Hastings – Managing Director at NousThe Digital Horizons Podcast is hosted by:James Walker - Managing Director WHDBrian Hastings - Managing Director Nous