Is Google Stealing Your Traffic?

In this episode of Digital Horizons, James Walker (Managing Director at WHD) and Brian Hastings (Managing Director at Nous) break down how AI-generated summaries in search results are changing SEO, what it means for your business, and how you can still win in the new landscape.

We cover:

 - What AI Overviews are and how they appear in search results

 - Why click-through rates are plummeting

 - What types of keywords are affected (and which aren’t)

 - How to optimise your content for answer-driven queries

 - Whether SEO is still worth the investment

 - The role of local SEO and authority signals

 - Real examples from clients seeing both drops and recoveries

60% of searches now result in zero clicks
47% of all Google searches are showing AI overviews

If SEO is part of your marketing strategy, this episode is essential.

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Hosted by:
James Walker – Managing Director at WHD
Brian Hastings – Managing Director at Nous

The Digital Horizons Podcast is hosted by:

James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous