Is Graze Craze the Right Franchise for You?

Grab our breakdown of the 5 Low-Cost Businesses That Make $1 Million: https://www.franchiseempire.com/lowcost?utm_source=feaug022026In this episode of the Zero to Profitable Franchise podcast, host Chantel Soumis spotlights Graze Craze, the powerhouse charcuterie and grazing board concept taking the country by storm. Graze Craze's director of franchise development, Shane Lee, joins the show to discuss the brand’s rapid expansion to 136 locations across four countries in just five years of franchising. Shane reveals the secrets behind their streamlined, low-overhead model that operates with just a few employees and no cooking equipment, making it a simple yet highly profitable sales and marketing business. Tune in to discover the brand's unique approach to B2B catering, their hands-on support system, and how they are defining an entire category with virtually no national competition.------------------Considering Investing In A Franchise?🔍 Request a Territory Check | Check territory availability here: http://www.franchiseempire.com/checkterritory?utm_source=feaug022026🔄 Franchise Resales | Find existing businesses for sale: https://www.franchiseempire.com/resales?utm_source=feaug022026------------------Ready to Build Your Empire?💰 Get Business Grants From the Government: https://www.franchiseempire.com/bizgrants?utm_source=feaug022026------------------Free Resources to Get You Started!Download our list of 42 High Performing (and profitable) Franchises: https://www.franchiseempire.com/42hpf?utm_source=feaug022026Grab & understand 14 Franchise Buying Mistakes that could destroy your investment: https://www.franchiseempire.com/14fbm?utm_source=feaug022026Grab our breakdown of the 5 Low-Cost Businesses That Make $1 Million: https://www.franchiseempire.com/lowcost?utm_source=feaug022026------------------Get High Performing Franchises In Your Inbox Every Weekhttps://www.franchiseempire.com/newsletter?utm_source=feaug022026------------------00:00 - Intro00:35 - Zero to Profitable Franchise Podcast Introduction01:06 - Guest Introduction: Shane Lee (Graze Craze)02:05 - Shane Lee's Background and Journey in Franchising04:12 - The Beginning and Rapid Growth of Graze Craze06:02 - The United Franchise Group (UFG) Advantage07:11 - Operational Model and Target Audience09:41 - The Wine Pairing Experience10:43 - Real Estate and Accelerated Launch Timeline13:49 - Marketing Strategies and In-House Support16:05 - Scale of Business Simplicity and Training Program17:10 - Supply Chain, Partnerships, and Corporate Support18:43 - Franchise Business Consultants (FBCs) and Ongoing Support20:49 - The Number One Misconception About Owning a Charcuterie Business22:17 - Annual Conferences and Regional Meetings24:42 - B2B Catering vs. Direct-to-Consumer Sales25:50 - Target Audience and Repeat Customers27:55 - Success Stories: Elite Athletes and the World Cup31:57 - Advice for First-Time and Risk-Adverse Business Owners34:01 - Deal Breakers and Candidate Disqualifications37:07 - Single Unit to Multi-Unit Development Agreements39:35 - Controlling the Charcuterie Industry and 5-Year Outlook42:23 - Navigating Health and Food Trends44:24 - International Expansion and ConclusionMy Most Popular Business Videos:https://youtu.be/EYBKoz68FUghttps://youtu.be/nJtAHaDYenA https://youtu.be/gpWQRflrtDY https://youtu.be/RPe2Sf6eL60 https://youtu.be/NpnFyXi4sAg https://youtu.be/U90fmdWhzCg https://youtu.be/fCLy6cc82Hw https://youtu.be/xQZkfQNkhqsLegal stuff we have to say!The information presented on this website is based on the most recent Franchise Disclosure Document (FDD) available for each franchise opportunity. For detailed financial representations, please refer to Item 19 of the applicable FDD. Note that this information may have changed since publication. We strongly recommend verifying all fees, investment requirements, and franchise offers directly with the franchisor before making any investment decisions.This website and its contents are intended for informational purposes only and do not constitute an offer to sell, or a solicitation of an offer to buy, a franchise. Franchise offers can only be made through the delivery of an FDD that is registered and compliant with applicable state laws.Franchise opportunities referenced herein may not be available in all states or countries. Offers are only valid where legally permitted and in compliance with local regulations.There is no guarantee of success, profitability, or financial performance. Starting any business including purchasing a franchise, involves inherent risk, and outcomes will vary. No results are promised or assured.Prospective franchisees are strongly encouraged to carefully review the FDD and consult with qualified legal and financial advisors prior to making any franchise investment decisions.