Is Having Great Cattle Enough? How Service, Family Relationships Sell Bulls

More than one seedstock producer has had these thoughts: raising great cattle is more fun than figuring out the puzzle it is to market them. Breeders Kenny Hinkle, Hinkle’s Prime Cut Angus, and Smitty Lamb, Ogeechee Angus Farm, talk about the cattle they’re creating and how they let people know what they stand for. Spoiler alert: it’s more than a specific advertising plan. HOSTS: Miranda Reiman with guest co-host Julie Murnin, Angus Media GUESTS: Kenny Hinkle, Smitty LambKenny Hinkle and his wife, Janyce, started Hinkle’s Prime Cut Angus in 1995 and have built it from the ground up. Their Nevada, Mo., farm focuses on two sets of people: their customers and the final beef consumer. It has grown to market 300 bulls a year and now supports their entire family, including their son Trevor, daughter Courtney and their families. Smitty Lamb and his cousin Clint Smith, along with their families, started Ogeechee Farms near Wadley, Ga., in 1997. Today they host a joint Southern Synergy sale with their friends at CAM Ranches. Smitty holds a bachelor’s and master’s degree from the University of Georgia and served as an extension educator and an area livestock teacher in the state before taking a role in cotton merchandizing. Related Reading: Building Better Beef: https://www.angusjournal.com/ArticlePDF/1018-CAB-Hinkle.pdfDon't miss news in the Angus breed. Visit www.AngusJournal.net and subscribe to the AJ Daily e-newsletter and our monthly magazine, the Angus Journal.