Is Inflation Killing Your Home's Visibility? What Georgia Sellers Need to Know

The article is running 435 characters over the 4,000 limit. Here is a trimmed version:Is Inflation Killing Your Home's Visibility? What Georgia Sellers Need to KnowIn a slower market, the agent you hire and the marketing budget they bring could be the difference between a sale and a stale listing. Deborah Morton of The Agency Atlanta explains how rising costs and Big Tech are reshaping how homes get found online.Key Takeaways for Georgia Real EstateMarketing costs for agents have risen 12% this year, squeezing what they can spend on your home.Zillow, Homes.com, and Realtor.com use AI to decide which homes to show buyers. It is not a neutral list.Agents who skip paid portal boosts risk their clients' homes being buried in search results.Compass acquired Anywhere; Real merged with RE/MAX. Brokerage consolidation is reshaping who controls your data.In today's balanced market, buyers have options. If your home does not stand out, they move on.Sellers control price and condition. Agents control marketing. Both sides must deliver.The Pay-to-Play RealityWhen you scroll Zillow or Homes.com, you are not seeing every home on the market. AI algorithms prioritize paid placements. Agents who skip those fees may leave their clients invisible to active buyers. It is not fair, but it is business.The Brokerage Merger WaveLarge brokerages are consolidating to cut overhead and gain control of consumer data. The long-term impact is still unfolding, but the short-term effect is a faster-changing, more complex market for buyers and sellers alike.Your MoveAsk any agent you interview to walk you through their full marketing strategy, including paid portal placements and digital advertising. Expect a three-to-five month commitment in today's market. Make sure your agent is ready to invest in your visibility."What we're doing today does not match what we did a year ago, or even six months ago." - Deborah MortonListen to Inside Georgia Real Estate with Deborah Morton, Saturdays 1-2 PM on WSB Radio. Download the free agent interview guide at InsideGeorgiaRealEstate.com.All episodes: https://www.youtube.com/@insidegeorgiarealestate