Is Influencer Marketing Better for Content or Clicks

Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How the potential for fraud is affecting the way businesses handle influencers How the evolution of social platforms is changing the influencer marketing field How to measure the efficacy of influencer programs How to leverage influencers for "professional user generated content" Why "micro influencers" are often more effective than celebrity influencers   Resources The State of Influencer Marketing 2018 Salesforce ICUC   Visit SocialPros.com for more insights from your favorite social media marketers.