Is Influencer Marketing Failing? Brand Strategy, Building, Loyalty And More ft. Shaziya Khan Ep 25

In this episode, we're having a conversation with a well-renowned brand & marketing strategist Shaziya Khan - a Brand Communication Strategist who's worked on several well-known & award-winning campaigns. We spoke about the role of a brand strategist in an agency, what entails marketing, traditional vs new-age marketing media, Influencer Marketing, and more. This is a must-watch for up-and-coming brands & startups looking to enter both saturated & emerging markets and would like to reach their target audience, converting clicks to sales. Shaziya is also an author, and she just published a book called “Have Biscut” which we also talk about. 📢 Don’t forget to Like, Comment, and Share this video! Your engagement helps us bring more such content. ✅ Subscribe to Expert Talk with Bhavya Desai for more updates on our political series and hit the bell icon to stay notified about our latest episodes. This podcast was shot on Sony A7 IV and FE 50mm F1.8 📷 Connect with us: [email protected] 📢Follow us on Social Media: Instagram: https://www.instagram.com/experttalkwithbhavyadesai/ X: https://www.twitter.com/ETwithBhavyaD/ Facebook: https://www.facebook.com/experttalkwithbhavyadesai/ LinkedIn: https://www.linkedin.com/in/experttalkwithbhavyadesai/ 📢Follow Bhavya Desai: Instagram: https://www.instagram.com/bhavya_desai/ X: https://twitter.com/bhavya_desai/ Facebook: https://www.facebook.com/bhavya.desai.520/ LinkedIn: https://www.linkedin.com/in/bhavya-desai-058652149/ 📢 Follow Shaziya Khan: LinkedIn: https://www.linkedin.com/in/shaziya-khan-7203332 Her Book: https://havebiscut.com/ Timestamps: 00:00 – What’s coming in the episode 01:00 – About Our Guest 03:21 – Bhavya Desai x Shaziya Khan begins 03:56 – Podcast topics overview 04:36 – Role of a Brand Strategist in agencies 06:26 – Awards and recognition for campaigns 08:11 – Decoding marketing messages 11:17 – CMO’s journey in campaign understanding 12:57 – Misconceptions CMOs have about data 15:33 – Importance of understanding the brief 19:44 – Managing CMO resistance in marketing 20:30 – How marketing vs sales backgrounds influence strategy 22:00 – Different types of communicators 23:49 – Best paths to reach consumers 25:30 – Effective marketing budget allocation 29:57 – How brand seeding works 35:11 – Building consumer resonance with brand stories 39:37 – Traditional vs modern methods for consumer reach 45:00 – Key consumer patterns for conversions 53:40 – The value of pre-testing campaigns 57:25 – Different testing methods for campaigns 01:03:35 – A memorable campaign experience 01:06:25 – The most challenging campaign 01:09:15 – Importance of innovation in branding 01:13:17 – Brand loyalty among evolved consumers 01:20:50 – The impact of the digital boom 01:29:06 – Digital consumer profiling 01:32:37 – Metrics that matter in campaigns 01:34:19 – Influencer vs User Generated Content marketing 01:36:38 – Organic vs paid strategies 01:40:52 – Skills needed for brand strategists 01:43:05 – Role of AI in brand strategy 01:48:16 – Book Spotlight: Have Biscut by Shaziya Khan