Is Influencer Marketing Worth It? - This Week in Business...

What this episode covers

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of This Week in Business?

This episode is 13 minutes long.

When was this This Week in Business episode published?

This episode was published on April 26, 2024.

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