Is It a Moat or Just Table Stakes?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge recognize that marketing teams often struggle with differentiating themselves from competitors and catching up to the status quo. This conversation explores the challenges of innovation and go-to-market strategy in marketing. It's important to identify what truly sets a business apart and how to build a moat to protect that differentiation. Are we simply putting up table stakes or are we upping the ante in terms of service, technology, and customer experience? The Rethink Marketing Podcast is available on all major podcast platforms! Subscribe to our Youtube channel or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. We are a proud partner show of the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices