Is It Greenwashing Or Opportunity?

Episode Summary: In this episode, we talked about our recent shopping experiences and how brands can develop more sustainable products that customers would want to buyFeaturing Carbon Almanac Contributors Jenn Swanson, Leekei Tang and Olabanji StephenFrom Langley in British Columbia, Canada, Jenn is a Minister, Coach, Writer and Community Connector, helping people help themselves.  Leekei is a fashion business founder, a business coach, an international development expert and podcaster from Paris, France.  Olabanji is from Lagos Nigeria, he’s a Creative Director and visual designer that helps brands gain clarity, deliver meaningful experiences and build tribes through Design & Strategy. He founded Jorney - a community designed to help people stay productive, accountable, and do their best work.Jenn shared her experience of purchasing distilled water in a shop and raised concerns about a growing trend of greenwashing. Leekei shared a similar recent experience with bathroom cleaning products. They all agreed that there is a growing demand from consumers for products that are more sustainable. This is maybe an opportunity for brands to do better, maybe by developing new products and working more closely with consumers.For more information on the project and to order your copy of the Carbon Almanac, visit thecarbonalmanac.org Want to join in the conversation?Visit thecarbonalmanac.org/podcasts and send us a voice message on this episode or any other climate-related ideas and perspectives.Don’t Take Our Word For It, Look It Up!You can find out more on page 160 of the Carbon Almanac and on the website you can tap the footnotes link and type in 089---The CarbonSessions Podcast is produced and edited by Leekei Tang, Steve Heatherington and Rob Slater.