Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy

Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Is It Harder To Grow Now? 01:56 Growing in 2008 vs 2025 03:49 What the data says about growth rates 08:33 Two reasons it might be harder to grow now 13:14 The two types of competition today 15:56 Keeping up with changing tastes and expectations 21:38 Diagnosing your growth problem 24:55 A tried and true way to differentiate 28:35 Opportunities to grow a podcast today 33:49 A sneaky approach to testing big changes 35:16 The worst thing that can happen to your show 38:43 The opportunities of podcasting for your business⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesThe Tim Ferriss ShowThis American LifeMel Robbins’ podcastHeadliner Descript The Law of Shitty Click Throughs by Andrew Chen  Atomic Habits by James Clear  Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**