Is it OK for fashion brands to take inspiration from other cultures? episode artwork

EPISODE · Aug 15, 2025 · 10 MIN

Is it OK for fashion brands to take inspiration from other cultures?

from What in the World · host BBC World Service

Mexico's president is among those who have criticised Adidas for perceived cultural appropriation. The brand's Oaxaca Slip-On was inspired by traditional leather sandals known as huaraches made by Indigenous artisans in Mexico. But with its slip-ons, Adidas and its designer Willy Chavarria didn’t work with the original designers and there are some reports that the sandals were made in China. We unpack the controversy with Jennifer Meierhans, a BBC business reporter. Plus: Javier Uhthoff, an intellectual property lawyer, explains the rights that designers and artisans in Mexico have when it comes to their creations. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Maria Clara Montoya and William Lee Adams Editor: Julia Ross-Roy

Mexico's president is among those who have criticised Adidas for perceived cultural appropriation. The brand's Oaxaca Slip-On was inspired by traditional leather sandals known as huaraches made by Indigenous artisans in Mexico. But with its slip-ons, Adidas and its designer Willy Chavarria didn’t work with the original designers and there are some reports that the sandals were made in China. We unpack the controversy with Jennifer Meierhans, a BBC business reporter. Plus: Javier Uhthoff, an intellectual property lawyer, explains the rights that designers and artisans in Mexico have when it comes to their creations. Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Maria Clara Montoya and William Lee Adams Editor: Julia Ross-Roy

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Is it OK for fashion brands to take inspiration from other cultures?

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This episode was published on August 15, 2025.

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Mexico's president is among those who have criticised Adidas for perceived cultural appropriation. The brand's Oaxaca Slip-On was inspired by traditional leather sandals known as huaraches made by Indigenous artisans in Mexico. But with its...

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