Is it really the best time to be a media planner?

There are many causes for concern for media planners and buyers. AI is threatening jobs, platforms are hogging clients' budgets and looking for ways to disintermediate agencies, and principal-based media buying is greying the purpose of the discipline. And yet, if you speak or listen to many practitioners, they'll insist that there's never been a better time to be a planner because we're living in the richest media environment in history. So, which is it? In this episode of the MediaCat podcast, we put the question to James Shoreland and Will Parrish, the CEO and CSO of VCCP Media.