Is it time to rebrand productivity?

David and Rob dive into productivity misconceptions and political posturing around the term. They discuss recent government statements suggesting that increasing speed limits and returning to in-office work will improve productivity and argue that these superficial comments confuse the subject and ignore the real issues impacting workplace effectiveness. From the misuse of "productivity" in politics to the economic cost of poor project management and quality control in infrastructure, the episode explores how misplaced priorities and lack of accountability are hindering meaningful progress. The episode closes with a call for a redefinition of productivity—one that focuses on genuine capability-building and smart business practices that drive real economic value. They also ask listeners to weigh in: Is it time to rebrand productivity, and what would a meaningful approach look like? --------------------- Connect with Rob and David on LinkedIn Rob BullDavid Altena Learn more about Plexus Consulting and Rob's mission to make NZ the best place in the world to do business. Download David's NBR-featured report "Boosting Productivity in New Zealand SMEs" by joining the mailing list on the Altena Solutions website and start your journey to a more productive business today