Is J. Cole Still a GOAT? Rap Beef, Hip Hop Competition & the State of the Music Industry

Is J. Cole still eligible for “greatest rapper” status after bowing out of the Kendrick Lamar beef, or does hip hop demand competition?India and LA-born artist Jerrelle unpack why rap was built on confrontation, why women are carrying today’s beef culture, and how streaming, industry plants, and virality changed the rules of success. A real conversation about artistry, ego, power, and what hip hop actually stands for.Topics: hip hop culture • rap beef • J. Cole • Kendrick Lamar • industry plants • streaming era • artists & relationshipsFollow @ilybutpodcast on Instagram & TikTok for moreWatch on YouTube every Thursday Guest → Jerrelle | @callmejerrelle