Is Japan's matcha industry a bubble?

Meet Ian, founder of e-commerce tea platform Yunomi Life, who sits down to talk with us about the state of Japan's matcha industry. He tells us about the sudden growth of the tea industry, how sustainable it is, competition from countries like China, and the whether or not the matcha industry is really a bubble.--Follow Ian:https://yunomi.life/https://www.instagram.com/yunomiteahttps://www.instagram.com/ictokyoFollow us:https://unpacking.jp/https://www.instagram.com/unpacking_japanhttps://www.tiktok.com/@unpackingjapanhttps://www.facebook.com/unpackingjapanhttps://www.youtube.com/@unpackingjapanshortshttps://www.x.com/unpacking_japanhttps://creators.spotify.com/pod/profile/unpackingjapanSubscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/