Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead

How do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured.Show Notes:0:00 Background & Why Product Matters02:47 Landing in Product-Focused Roles07:43 Top of Funnel vs. Bottom of Funnel11:01 A Typical Day in a Product-Led SEO Role16:40 Technical vs. Product Manager SEO21:47 Should SEO Sit in Marketing or Product?26:32 UX & User Research Resources30:47 A/B Testing for Better User Journeys39:37 Tools & Tactics for SEO A/B TestingShow Links:NNGroupUserTesting.comSearchPilotSharanya on LinkedIn Apartments.com related linking exampleWirecutter “Mentioned above” example Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing