Is mass transit the key to mass mobile commerce adoption? episode artwork

EPISODE · Jun 9, 2015

Is mass transit the key to mass mobile commerce adoption?

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

Episode metadata supplied by the publisher feed · Published Jun 9, 2015

Embed this episode

NOW PLAYING

Is mass transit the key to mass mobile commerce adoption?

0:00 0:00

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

When was this UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things episode published?

This episode was published on June 9, 2015.

Can I download this UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!