EPISODE · Jun 9, 2015

Is mass transit the key to mass mobile commerce adoption?

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay Transportation Authority. Lots of people take the bus every single day. Could the bus be the tipping point for mass adoption of mobile commerce? Watch on to understand why we think so.

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Is mass transit the key to mass mobile commerce adoption?

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Adoption for mobile payments happens when it hits on something that lots of people do every single day. Buying a chocolate bar or a lottery ticket doesn't cut it, neither do groceries. Starbucks has nailed it and so to has the Mass Bay...

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