Is Moscato d'Asti the Sweet Wine Serious Wine People Won't Admit They Love? episode artwork

EPISODE · Jun 28, 2026 · 54 MIN

Is Moscato d'Asti the Sweet Wine Serious Wine People Won't Admit They Love?

from The Wine Pair Podcast · host The Wine Pair Podcast

When asked, most people say they like dry wines rather than sweet wines, but is that really true? Based on the most popular wines in the United States, it doesn’t seem like it. At all. One of the most popular wine varietals in the US is Moscato, and the sweet wine Moscato d’Asti is one of the most well known, and well loved wines in the world. Just ask Costco who sells a ton of the stuff. And there are some obvious reasons why. First, it’s delicious, and second, humans are hard wired to be attracted to sweet. So, why do sweet wines get a bad rap? Some of it is for health reasons, frankly, but some of it is because wine snobs tend to look down their nose at sweet wines, and that’s not really fair. For much of the world’s history, sweet wines were the preferred wines, and based on sales of popular wines today, which we will cover in this episode, it seems quite obvious that they are still preferred by many, many consumers. So, we’ll let you know what we think, and if either of the wines we reviewed today are worth checking out. Wines reviewed in this episode: 2025 Kirkland Signature Moscato d’Asti, 2024 Saracco Moscato d'AstiSend us a Text Message and we'll respond in our next episode!Contact The Wine Pair Podcast - we’d love to hear from you!Visit our website, leave a review, and reach out to us:  https://thewinepairpodcast.com/Follow and DM us on Instagram: https://www.instagram.com/thewinepairpodcast/Send us an email: [email protected]

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When asked, most people say they like dry wines rather than sweet wines, but is that really true? Based on the most popular wines in the United States, it doesn’t seem like it. At all. One of the most popular wine varietals in the US is Moscato, and the sweet wine Moscato d’Asti is one of the most well known, and well loved wines in the world. Just ask Costco who sells a ton of the stuff. And there are some obvious reasons why. First, it’s delicious, and second, humans are hard wired to be at...

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Is Moscato d'Asti the Sweet Wine Serious Wine People Won't Admit They Love?

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