Is MusclePharm Embracing Its Current Reality?

from the Joshua Schall Audio Experience · host Joshua Schall

Is MusclePharm finally embracing the fact that they are a protein company now? MusclePharm (OTCMKTS: MSLP) just disclosed that the company is expanding into the ready-to-drink (RTD) protein category with the launch of its new whey protein drink line in the summer of 2022. This is a bit of a “what took you so long” kind of moment for me. I’ve been advocating for MusclePharm to ditch the pursuit of the energy drinks market and focus on protein beverages. I will expand on those comments from previous podcast episodes and run down what we know and what I can deduce about the MusclePharm RTD protein beverage from the short press release. Additionally, I remind everyone about how this isn't the first time MusclePharm has had a protein beverage in market. Finally, I share thoughts about how MusclePharm can take a lesson from Nutrabolt on a price pack architecture strategy.  FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

What this episode covers

Is MusclePharm finally embracing the fact that they are a protein company now? MusclePharm (OTCMKTS: MSLP) just disclosed that the company is expanding into the ready-to-drink (RTD) protein category with the launch of its new whey protein drink line in the summer of 2022. This is a bit of a “what took you so long” kind of moment for me. I’ve been advocating for MusclePharm to ditch the pursuit of the energy drinks market and focus on protein beverages. I will expand on those comments from previous podcast episodes and run down what we know and what I can deduce about the MusclePharm RTD protein beverage from the short press release. Additionally, I remind everyone about how this isn't the first time MusclePharm has had a protein beverage in market. Finally, I share thoughts about how MusclePharm can take a lesson from Nutrabolt on a price pack architecture strategy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall