Is Music Still Authentic? Virality, Live Shows & The Industry Shift with Megan James

The music industry has never moved faster. With TikTok dictating what goes viral, artists designing concerts for shareable moments, and the explosion of live shows post-COVID, is authenticity in music still alive? Today, we speak with Megan James, a booking agent assistant, and former fangirl turned industry insider, to talk about the power of live music, the tension between artistry and virality, and the difference between working in music for passion vs. profit. Plus, we break down our favorite live performers, the dream artists Megan would love to work with, and where the industry is headed next. -- Follow Sumi and Sheyda on socials!: You can find Someone in the Crowd on ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, and follow Sumi and Sheyda on their personal accounts for more behind-the-scenes fun and updates: Sumi on⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠, and Sheyda on ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠ Instagram⁠⁠⁠⁠⁠⁠. Have a look at Meg's socials here. Feel free to contact us for any business enquiries at [email protected].