Is narcissism really on the rise?

A grandiose sense of self importance, an intense need for admiration, an inflated sense of entitlement and a lack of empathy — these are the hallmarks of narcissistic personality disorder.In an era of toxic reality TV and mercurial political leaders, it can feel like we're surrounded by narcissists. But a label that has a real clinical definition has become therapy-speak shorthand for any kind of selfish or entitled behaviour.So why is this concept is having a moment, and why do so many of us feel the need to brand people we know as narcissists?