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Is non-alcoholic wine no longer a taboo in Europe? episode artwork

EPISODE · Mar 31, 2025 · 12 MIN

Is non-alcoholic wine no longer a taboo in Europe?

from Europe Today

Are non-alcoholic wines the key to sustaining the declining wine industry, or Is alcohol an essential characteristic of wine? Today Radio Schuman explores this topic with Euronews reporter Gerardo Fortuna.Last week, the European Commission launched a package to help the industry navigate changing societal tastes, manage its production and develop new opportunities, including tapping into the growing non-alcoholic market.It included three standardized denominations - ‘Alcohol-free’, ‘0.0%’ and ‘alcohol light’ as a means of making new wine varieties more attractive to customers.Radio Schuman is hosted and produced by Maïa de la Baume, with audio editing by David Brodheim. Music by Alexandre Jas.Europe Today is Euronews’ daily podcast hosted by Maria Tadeo and Méabh Mc Mahon, broadcasting directly from Brussels, at the heart of Europe.   Every morning, we deliver the top and exclusive stories shaping the European Union (EU) and beyond.Stay ahead with the key news and insights that matter in Europe today. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Are non-alcoholic wines the key to sustaining the declining wine industry, or Is alcohol an essential characteristic of wine? Today Radio Schuman explores this topic with Euronews reporter Gerardo Fortuna.Last week, the European Commission launched a package to help the industry navigate changing societal tastes, manage its production and develop new opportunities, including tapping into the growing non-alcoholic market.It included three standardized denominations - ‘Alcohol-free’, ‘0.0%’ and ‘alcohol light’ as a means of making new wine varieties more attractive to customers.Radio Schuman is hosted and produced by Maïa de la Baume, with audio editing by David Brodheim. Music by Alexandre Jas.Europe Today is Euronews’ daily podcast hosted by Maria Tadeo and Méabh Mc Mahon, broadcasting directly from Brussels, at the heart of Europe.   Every morning, we deliver the top and exclusive stories shaping the European Union (EU) and beyond.Stay ahead with the key news and insights that matter in Europe today. Hosted on Acast. See acast.com/privacy for more information.

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Is non-alcoholic wine no longer a taboo in Europe?

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Frequently Asked Questions

How long is this episode of Europe Today?

This episode is 12 minutes long.

When was this Europe Today episode published?

This episode was published on March 31, 2025.

What is this episode about?

Are non-alcoholic wines the key to sustaining the declining wine industry, or Is alcohol an essential characteristic of wine? Today Radio Schuman explores this topic with Euronews reporter Gerardo Fortuna.Last week, the European Commission launched...

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