Is Outbound Dead? Why You Might Think So, And How to Fix It

In this episode of C-Suite Sidekick, host Summer Poletti tackles a controversial topic in sales: “Is Outbound Dead?” While you might have heard that outbound sales efforts are no longer effective, Summer breaks down why that’s simply not true—bad outbound is dead. She explores common outbound mistakes, like weak messaging and lack of persistence, and offers practical tips for revamping your strategy. From leveraging AI tools the right way to maintaining a balance between automation and human connection, this episode is packed with actionable insights. Whether you’re struggling with low response rates or wondering how to stand out in a crowded market, you’ll learn how to optimize your outbound efforts and fill your pipeline with the right clients.Episode recorded and edited using DescriptRepurposed content, such as this description created using CastMagicVisit Rise of Us for more information about Summer's servicesConnect with Summer on LinkedIn  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit summerpoletti.substack.com