Is Physical Attractiveness an Advantage or Disadvantage for Female Entrepreneurs?

Paper Reading #NewKnowledge Is Physical Attractiveness an Advantage or Disadvantage for Female Entrepreneurs? In most cases, physical attractiveness is generally perceived as a positive attribute. Previous research in both judicial case studies and consumer behavior has demonstrated the existence of a "beauty premium," where attractive individuals receive certain advantages. However, in the entrepreneurial field, does beauty serve as an asset or a liability? A recent study published in the Journal of Management by a team of Swiss researchers explores this question from cognitive and physiological perspectives. Contrary to expectations, the findings reveal that male investors perceive more attractive female entrepreneurs as having higher professional competence and are more likely to grant them access to the investment selection process. Additionally, from a hormonal response perspective, cortisol levels amplify the effect of physical attractiveness on investment decisions. Reference: Schreiber, R., Hess, M., Grichnik, D., Shepherd, D. A., Tobler, P. N., & Wincent, J. (2024). An Attractiveness Bias? How Women Entrepreneurs’ Physical Appearance Affects Men Investors. Journal of Management. https://journals.sagepub.com/doi/full/10.1177/01492063241249699 🔗 Stay Updated—Join for Free: https://open.firstory.me/join/ckguycqvd09rl0903cnn324fv 💰 Support the Show with a Small Donation: https://open.firstory.me/user/ckguycqvd09rl0903cnn324fv Powered by Firstory Hosting