Is PMax the best or the worst campaign type in Google Ads?

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since its launch. Then, Jyll provides her 3-step decision tree to help you determine if PMax is the right fit for your business. This episode is a must-listen for anyone considering using PMax, as Jyll provides crucial insights into why it can be amazing for some and terrible for others. She also addresses common questions about brand exclusions, feed-only PMax, and whether to run Search and PMax campaigns together.Topics discussed in this episode include:What Performance Max is and what has changed since its initial launchA three-step process to determine if you should be running a PMax campaignThe bare minimum requirements you need before launching a successful PMax campaignWhether to exclude brand keywords from PMax and when to run a separate brand campaignThe pros and cons of running a "feed-only" PMax campaignHow to decide whether to run Search and PMax campaigns togetherPlus, stay tuned until the end of the episode for a new Insider Challenge to solve!Do you have a question for Jyll? Drop a comment on Spotify, YouTube, or any of her social media posts, and she'll answer it for you in an upcoming episode.You can get Inside Google Ads episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode87 Google Ads CoachingNeed some expert help with your Google Ads strategy? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Inside Google Ads courseJoin more than 400+ Google Ads practitioners in Jyll's Inside Google Ads membership course. You'll find up-to-date Google Ads tutorials, including in-depth lessons about troubleshooting bid strategy issues, and you can ask Jyll your questions at an exclusive live video call every single month. Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Resources mentioned in this episodeInside Google Ads podcast: Episode 41 - Pairings https://jyll.ca/insidegoogleads/41?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Inside Google Ads podcast: Episode 76 - PMax vs Search https://jyll.ca/insidegoogleads/76?utm_source=podcast&utm_medium=referral&utm_campaign=episode87The Insider newsletter issue: https://learn.jyll.ca/newsletters/the-insider/posts/measure-pmax-success-google-ads?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Read more about this topic on Jyll's Google Ads BlogPerformance Max vs. Search: Which is Best for B2B Lead Generation? https://learn.jyll.ca/blog/performance-max-vs-search-which-is-best-for-b2b-lead-generation?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Performance Max vs. Standard Shopping: Which is better for ecommerce? https://learn.jyll.ca/blog/performance-max-vs-standard-shopping-which-is-better-for-ecommerce?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Should You Run Search and Performance Max Campaigns Together? https://learn.jyll.ca/blog/should-you-run-search-and-performance-max-campaigns-together?utm_source=podcast&utm_medium=referral&utm_campaign=episode87Follow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro