EPISODE · May 14, 2015 · 5 MIN

Is Radio Dead?

from Euromonitor Podcasts · host Euromonitor International

Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published May 14, 2015

What this episode covers

Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable. Listen to the podcast for complete insights. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing...

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Is Radio Dead?

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How long is this episode of Euromonitor Podcasts?

This episode is 5 minutes long.

When was this Euromonitor Podcasts episode published?

This episode was published on May 14, 2015.

What is this episode about?

Based on ownership statistics, radio is a declining medium. Radio possession rates dropped by a significant percentage between 2009-2014, and listening rates dropped by a third over the same period. Still, global radio ad spend has remained stable....

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