Is regenerative agriculture the future of food, or another corporate buzzword?

At the edie 25 conference in March 2025, the edie Extra stage hosted honest and thought-provoking conversations with climate leaders and sustainability experts about the ever-changing world of corporate climate action. Here, Narrative Matters CEO Tom Idle chairs a discussion on regenerative agriculture with Danone’s head of sustainability and social innovation Hannah Cornick, and Forum for the Future’s lead on food and regenerative agriculture in the UK, Duncan Williams (pictured). Ever more businesses are making commitments to scale regenerative agriculture – but what are the challenges and limitations to the transition, and how can greenwashing be avoided, given that there's no agreed-upon international defenition of 'regenerative'? The panel explain.