Is Retail Media Actually Kinda 'Mid'?

What this episode covers

This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including:Most retail media spend goes to Amazon. Retail media is mostly Sponsored Product Ads. Smaller sellers drive most sponsored product spending. Limited opportunity for specialty/regional retailers. Tell me what I missed in my response, and let's get Jason Goldberg excited about retail media!Links:The must-listen Jason + Scot show podcastMy article, "DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave"Poll: are brands pulling back on Prime Day this year?Subscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn

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Frequently Asked Questions

How long is this episode of Retail Media Breakfast Club?

This episode is 11 minutes long.

When was this Retail Media Breakfast Club episode published?

This episode was published on May 8, 2025.

What is this episode about?

This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).Jason questioned the excitement around retail...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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