Is Retail Media Actually Kinda 'Mid'?

This week I dive into an interesting perspective from Jason Goldberg on the Jason + Scot show, who mentioned this podcast (a proud moment for me as I've been listening to their show for over 7 years!).Jason questioned the excitement around retail media outside of Amazon, so I decided to investigate his claims, including:Most retail media spend goes to Amazon. Retail media is mostly Sponsored Product Ads. Smaller sellers drive most sponsored product spending. Limited opportunity for specialty/regional retailers.  Tell me what I missed in my response, and let's get Jason Goldberg excited about retail media!Links:The must-listen Jason + Scot show podcastMy article, "DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave"Poll: are brands pulling back on Prime Day this year?Subscribe to Retail Media Breakfast Club's daily newsletterFollow Kiri on LinkedIn