"Is retail media niet gewoon een vorm van online marketing?" - In gesprek met Bas Komen

In de 29e aflevering van ZIGT op Marketing is Bas Komen te gast. Bas is werkzaam bij Albert Heijn Retail Media Services. In deze aflevering hebben we het over het ontstaan van retail media, wat de mogelijkheden zijn, hoe data-driven retail media is en hoe het voor online marketeers een rol kan gaan spelen in de marketingmix.Meer over Albert Heijn Retail Media Services> https://www.ahmediaservices.nl/

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This episode was published on May 28, 2024.

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