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Is Retail Media Ready for AI Ads? episode artwork

Feb 17, 2026 35 min

Is Retail Media Ready for AI Ads?

from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols

Ads inside AI are no longer hypothetical. In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media. Connect with Kiri on Linkedin: linkedin.com/in/kiri-masters Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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Is Retail Media Ready for AI Ads?

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This episode was published on February 17, 2026.

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