Is Safety the New Brand Strategy in Healthcare?

Would you market a hospital without mentioning safety? Most do. And yet, that’s the very thing patients are quietly scanning for—long before they notice your valet parking or digital check-in. In this candid conversation, Richard Corder, a long-time advocate for better care and changemaker, explains why safety is a branding blind spot. He challenges healthcare marketers to rethink what “experience” really means, and why disconnected messaging puts your reputation at risk. If your brand promise doesn’t match what happens behind the scenes, this episode is definitely for you.