Is Sales More Important Than Marketing | B2B vs B2C #97

The terms sales and marketing often get thrown together and are often used interchangeably. But they're actually 2 very different business functions with very different strategies, objectives, and criteria. But while sales and marketing are very different things, they're also both very important, so in this episode I'm going to cover the differences between sales and marketing and ultimately decide which one is more important to your business. Let's dive in!