Is SEO Dead? Here's What AI Is Actually Changing

AI is changing the way people search, but what does that actually mean for your SEO strategy? In this episode of AdLab, we sit with EmmyLou Grimm, Director of Owned Media at LP, to discuss the future of SEO, AI, E-E-A-T, and how brands can build content that stands out in an AI-driven world. Plus, in this week's Hot Headline, we break down the marketing lessons brands can learn from the FIFA World Cup and why timely, reactive marketing can create outsized impact.