Is SEO over? SEO vs GEO (age of AI)

The Bulletproof Dental Podcast Episode 413 TITLE: Is SEO over? SEO vs GEO (age of AI) HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the rapid evolution of technology, particularly AI, and its implications for the dental industry. They explore the transition from traditional SEO to Generative Engine Optimization (GEO), emphasizing the importance of adapting to new digital marketing strategies. The discussion highlights the significance of Google My Business, patient reviews, and the role of AI in enhancing business operations. They also touch on the challenges of consolidation in the dental field and the necessity for practitioners to embrace change to thrive in a competitive landscape. TAKEAWAYS AI is transforming how businesses operate and market themselves. The shift from SEO to GEO is crucial for future success. Maximizing your Google My Business profile is essential. Patient reviews significantly impact online visibility and reputation. AI can assist in creating tailored marketing strategies. FAQs on websites can enhance user experience and SEO. Understanding the digital footprint is vital for businesses. Consolidation in the dental industry is a growing trend. Adapting to technological changes is necessary for survival. Happiness and fulfillment in business are paramount. CHAPTERS 00:00 Introduction to AI and Its Impact 03:12 The Shift from SEO to GEO 06:03 Understanding Generative Engine Optimization 09:12 Maximizing Google My Business for Success 12:13 The Importance of Reviews and Reputation 14:59 Leveraging AI for Business Growth 17:53 The Future of Marketing in a Meritocracy 20:55 Navigating the Changing Landscape of SEO 24:13 Conclusion and Future Outlook 35:46 The Evolution of AI in Customer Interaction 39:45 The Paradox of Choice in Consumer Behavior 43:24 The Future of AI and Business Integration 51:11 Consolidation and Competitive Advantage in Dentistry 55:05 Finding Options and Happiness in Dentistry REFERENCES Bulletproof Summit Bulletproof Mastermind

Episode metadata supplied by the publisher feed · Published Nov 6, 2025

Embed this episode

Attribution link and audio player

NOW PLAYING

Is SEO over? SEO vs GEO (age of AI)

0:00 1:03:33

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Aesthetically Honest Podcast Kyle Farr, DNP, NP-C Hey there, I’m Dr. Kyle Farr, DNP, NP-C. Im a Board-certified Nurse Practitioner and the founder of Kyle Farr Aesthetics in Plymouth, Michigan. I practice full-time in aesthetic medicine and this is The Aesthetically Honest Podcast! The Aesthetically Honest Podcast is born from my drive to bring AUTHENTIC and HONEST insight into the aesthetic industry. It’s a collection of topics that truly has something for everyone. It will spark interest in the first-time aesthetic patient to the most experienced injector. How did this all come about? It came from my experiences renting a tiny salon suite on a week-to-week back in 2014 to inject a little bit of tox and dermal filler. That side hustle organically evolved into being the founder of one of the most well-respected medical spas in Metro Detroit. It came from my passion for education and mentoring others that would spill over and help me become one of the most utilized trainers with major aes Explicit Art Grind Podcast Dina Brodsky, Marshall Jones, Sophia Kayafas and Tun Myaing Art Grind is a podcast for and about artists, art lovers and art professionals. It is a social practice of giving back to the art community of which we are a part and explores the process, content, concept and motivation behind art making of both established and emerging artists and the people who bring that art to a wider audience. We are artists ourselves and wear many hats, including curation, art writing and art teaching. We share a passion for authentic and skilled art making, be it trained or self-taught. Whether in the studio, on your lunch hour or chilling out after a long day of hustle, have a listen while we explore, along with our guests, the backstories of what we fondly call “the art grind”. Explicit

Frequently Asked Questions

How long is this episode of Bulletproof Dental Practice?

This episode is 1 hour and 3 minutes long.

When was this Bulletproof Dental Practice episode published?

This episode was published on November 6, 2025.

Can I download this Bulletproof Dental Practice episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!