Is SEO Still Worth It in an AI-Driven Search Era?

Send us Fan Mail📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeIs SEO still worth the effort? SEO isn’t disappearing, but the way it drives visibility, traffic, and conversions is changing fast.In this episode of Found in AI, Cassie sits down with Kristina Frunze, founder of WebView SEO, to unpack why “SEO is dead” keeps circulating on Reddit and LinkedIn—and why most of those claims miss what’s actually happening inside AI-driven search experiences.The conversation explores how AI overviews and conversational search are reshaping click behavior, why fewer clicks don’t necessarily mean worse outcomes, and what startups should prioritize now to stay visible as discovery shifts toward AI interfaces like ChatGPT, Copilot, and Google’s AI experiences.In this episode, you’ll learn:Why “SEO is dead” headlines persist, and why they’re mostly clickbaitHow AI search changes traffic patterns and lead qualityWhat SEO still does well, and where it stops being sufficientHow AEO and AI visibility complement traditional SEOWhat startups should focus on to stay visible in 2025 and beyondAn upcoming experiment comparing a traditional SEO post vs. an AI-optimized oneHow schema and structure influence AI-generated answersIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com