Is Silver the New Gold? | Jewellery Scams & Business Guide | Sanjay Kathuria Podcast EP66

In this episode of the Sanjay Kathuria Podcast, we host Dr. Samir Jain, Co-Founder & Creative Director of Miss Jo, one of India’s leading luxury silver jewellery brands with 12 stores across the country .Backed by a PhD in silver jewellery and over 20+ years of experience in luxury goods and jewellery manufacturing, Dr. Samir breaks down the hidden truth behind silver jewellery scams, purity checks, hallmarking, investment myths, and silver business opportunities in India.In this deep masterclass, we uncover why silver is becoming the “new gold”, how buyers get cheated through fake purity claims, the massive scam in silver coins, and the exact things to check before buying silver jewellery, utensils, bullion, or chains. He also explains how entrepreneurs can build a profitable silver jewellery business or franchise in 2026.📘 What You’ll Learn✅ Why silver is becoming the new gold✅ Biggest scams in silver jewellery & coins✅ How to check silver purity correctly✅ Sterling Silver (92.5) explained✅ Physical silver vs paper silver investing✅ How jewellers cheat with hidden codes✅ Silver jewellery buying guide✅ Lab grown diamonds vs silver debate✅ How to start a silver jewellery business✅ Franchise & retail business opportunities⏱️ Timestamps00:00 – Podcast Teaser01:54 – Guest Intro04:04 – Why is Silver Trending Now?04:29 – Why Is Silver the New Gold?05:08 – Why Silver Prices Are Rising05:36 – Changing Global Buying Behaviour07:44 – Global Silver Supply Deficit08:24 – What to Check Before Buying Silver08:28 – Vaishno Devi Cadmium Scam09:58 – Why Silver Was Never Premium11:01 – How Rural Buyers Get Cheated12:18 – How to Check Silver Purity12:24 – What is Sterling Silver (92.5)?14:28 – Silver’s One-Way Investment Problem15:12 – Govt Silver Loan Scheme15:55 – New Govt Silver Policies16:52 – Buying Silver Bullion Guide17:03 – Is MMTC Worth the Premium?17:58 – Physical Silver vs Paper Trading19:19 – Desi Tunch Method Explained20:02 – Massive Scam in Silver Coins23:08 – Should You Avoid Buying Silver Online?24:50 – Complete Silver Jewellery Buying Guide25:17 – Why Silver Turns Black28:26 – Rhodium, Gold & Vermeil Plating30:40 – Secret Code to Spot Real Silver34:00 – Codes Used to Cheat Customers35:03 – Buying a Silver Chain Guide36:49 – Silver Making Charges Explained38:48 – Buying Silver Utensils Guide40:09 – Clean Black Silver at Home41:49 – Why Earrings Became Bestseller42:18 – Business Lessons from Miss Jo44:10 – Why Rings & Gifting Drive Sales45:07 – Certification Process Explained47:32 – Silver vs Lab Grown Diamonds48:55 – Why Lab Grown Diamonds Aren’t Investment51:46 – Accessory vs Investment Mindset54:59 – How Miss Jo Started56:12 – Silver or CVD — Which is Better?57:07 – Why Entrepreneurs Must Go Digital01:01:52 – 3 Ways to Start Silver Business01:07:20 – Cost to Open Retail Store01:08:44 – Miss Jo FICO Franchise Model01:13:29 – Franchise Return Expectations01:14:54 – Doubling Money in 5 Years?01:17:02 – Own Brand vs Franchise01:21:18 – Why India Can’t Build Global Brands01:29:50 – Branding vs Marketing Explained01:31:26 – Future Global Jewellery Brands01:31:59 – Final Advice & Silver Buying Guide01:33:07 – Episode Outro🔗 Guest SocialsInstagram (Personal): https://www.instagram.com/samirjain.missjo/LinkedIn: https://in.linkedin.com/in/dr-samir-jain-94567326bInstagram (Miss Jo): https://www.instagram.com/missjojewellery/Website: https://missjo.com/Facebook: https://www.facebook.com/missjojewelry/YouTube: https://www.youtube.com/@MissJoJewellery📲 Sanjay Kathuria Podcast HandlesInstagram: https://www.instagram.com/sanjaykathuriapodcastYouTube (Main): https://www.youtube.com/@SanjayKathuriaPodcastYouTube (Clips): https://www.youtube.com/@SanjaykathuriapodcastclipsFacebook: https://www.facebook.com/sanjaykathuriapodcastsSpotify: https://open.spotify.com/show/1VDdqFLEvqtKIr3pJuu1ep?si=I50k9_sCSVqSwOF62ugrIw