Is Social Ecommerce the Future? Insights from Prof. Ashish Sinha & Prof. Kiran Pedada

A new wave of digital e-commerce platforms is emerging, posing a challenge to industry giants like Alibaba and Amazon. Social e-commerce platforms - such as Shopify, BigCommerce, PinDuoDuo, and SEA Ltd. have successfully established a global presence by adopting innovative business models that surpass traditional approaches. This episode delves into the factors driving the rapid rise of social e-commerce. Firstly, these platforms prioritize an enhanced user experience, offering intuitive interfaces and an engaging, often gamified, shopping journey within a virtual mall setting. Secondly, unlike conventional e-commerce sites or social media platforms, social e-commerce effectively merges the advantages of both direct and indirect network effects while seamlessly integrating complementary services. By examining the best practices of leading social e-commerce companies, business leaders can gain valuable insights to reimagine and transform their digital shopping experiences. As social e-commerce continues to grow, it is poised to become a significant force in the future of online shopping. Renowned global researchers Prof. Ashish Sinha from the University of Queensland Business School and Prof. Kiran Pedada from the Asper School of Business, University of Manitoba, offer valuable insights into the future of e-commerce, focusing on the emerging dominance of social commerce platforms. To learn more about Prof. Ashish Sinha’s research and impact, please refer to this link: https://business.uq.edu.au/profile/16388/ashish-sinha For more information on Prof. Kiran Pedada’s research and impact, please visit the following link: https://umanitoba.ca/asper/kiran-pedada This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Prof. Ashish Sinha and Prof. Kiran Pedada have generously given us permission to share insights from their research, "Ecommerce Disrupted: Is Social Ecommerce the Future of Online Shopping?" on the Business Talk Podcast Channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.