Is Social Marketing BS (Behavioural Science)? (Episode 87)

from Calling DIBS · host Kirstin Appelt

Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver.Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.

Episode metadata supplied by the publisher feed · Published Nov 13, 2024

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Is Social Marketing BS (Behavioural Science)? (Episode 87)

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This episode was published on November 13, 2024.

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