Is Something Big Happening? Thoughts on that AI blog

In this short Field Notes episode, Eric frames a practical message for destination marketers: AI is moving fast enough that relying on free tiers can put a DMO behind, and the bigger unlock is using AI inside real work (strategy, data, reporting, and content) instead of just asking quick questions. He also flags the emerging “ads vs ad-free” positioning battle between AI platforms as part of the broader trust conversation. Why this episode is relevant to DMOs Eric’s core argument is operational: if a DMO is serious about marketing, someone on the team should be using a paid AI tier so they can access stronger models and apply them to time-consuming work (finding insights in messy data, producing drafts, building narratives from reporting).    Resources referenced or strongly implied by the episode (for your show notes links) Matt Shumer’s viral essay is commonly reported as titled “Something Big Is Coming.” (Related coverage and critique: Business Insider. ) https://shumer.dev/something-big-is-happening