Is Star Wars the Most Mismanaged Franchise Ever?

I find myself frustrated with the Star Wars brand yet again and the cancellation of EA’s Mandalorian game. It is mind boggling to me that Disney and game developers don’t seem to care about making more Star Wars games. There are so many great ideas for games to make in this universe. The same can be said about movies and shows. There’s a lot of great lore just sitting around waiting for someone to use in some kind of project. As for the content that has been made over the past few years, it’s been an up and down experience. Some projects were good, and others ended up being controversial. Disney does not consider bringing in some of the best creative minds in Hollywood and has even backtracked on some of them in the past. So, when and how does the content get better? Star Wars has every reason to dominate the media industry today and it just doesn’t. For some reason the people that call the shots and those that make the content just can’t seem to get it right. It’s very frustrating.