Is That Organization Still Worth It? Time for an ROI Check

Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments. Key Timestamps: 00:00 – Introduction: Reviewing yearly marketing decisions 01:20 – Why evaluating organizations matters 03:10 – How to assess time and money spent on memberships 05:00 – What is Mendelow’s Matrix and how it works 07:40 – Breaking down the four quadrants 10:00 – Managing differences in team opinions 12:30 – Why open debates improve firm decisions 15:10 – Real-world examples of reallocating marketing budgets 17:00 – When emotional connections still matter 18:30 – Final thoughts and resources for law firms About the Show: From Coffee to Cases with Delisi Friday helps small law firm attorneys build referral-driven practices through meaningful relationships and smart, sustainable systems. Each episode offers actionable strategies that help lawyers attract the right clients, grow stronger teams, and create long-term business success.