Is the Best Social Media Metric Making People Care About Something?

Cassie Roma, Head of Content Marketing at The Warehouse Group, joins the Social Pros Podcast to discuss social storytelling that makes people care.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Where social fits within the bigger storytelling puzzle How to use storytelling to show the human aspect of your brand How social differs between the U.S. and New Zealand How to "woo" your customers   Resources Salesforce CoSchedule The Warehouse Group   Visit SocialPros.com for more insights from your favorite social media marketers.