Is the Box Office Dead? Thunderbolts and the Fandom Fallacy

Fandom can be quick to declare a movie a "hit" or a "flop" based almost entirely on its box office haul. But what happens when the very rules of the game have changed? This week, we're dissecting the recent release of Thunderbolts** and using it as a springboard to question fandom's obsession with outdated box office metrics. The pandemic, the streaming revolution, and the recent Hollywood strikes have fundamentally altered how films perform and are consumed. It's time to challenge the shifting goalposts and rethink what "success" truly means for blockbuster cinema.