EPISODE · Jul 24, 2013 · 7 MIN
Is the Future Still Bright for Emerging Markets?
from Euromonitor Podcasts · host Euromonitor International
2012 and 2013 have seen a well-publicised slowdown in the BRIC markets with growth well below pre-financial crisis levels. Yet this is not to say that these four economies, which in 2013 are expected to account for one in every six US$ spent globally, are has-beens. Smaller frontier markets are seeing stronger growth in consumer spending, but larger, more stable markets such as the BRICs, Indonesia, Peru and Mexico offer more opportunities for consumer goods players.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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2012 and 2013 have seen a well-publicised slowdown in the BRIC markets with growth well below pre-financial crisis levels. Yet this is not to say that these four economies, which in 2013 are expected to account for one in every six US$ spent globally, are has-beens. Smaller frontier markets are seeing stronger growth in consumer spending, but larger, more stable markets such as the BRICs, Indonesia, Peru and Mexico offer more opportunities for consumer goods players. Lots of brands clai...
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Is the Future Still Bright for Emerging Markets?
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