Is the heart of the mobile app economy still beating - with Pollen founder Martin Macmillan episode artwork

EPISODE · Apr 29, 2015

Is the heart of the mobile app economy still beating - with Pollen founder Martin Macmillan

from UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things · host Rob Woodbridge

The app stores are littered with the broken dreams of thousands of entrepreneurs from around the planet. The early days brought such incredible opportunity to those with foresight and coding abilities - get a game into market and the magic of the devices will do the selling. Unfortunately, for the most part, those days are gone for good (perhaps to emerge again with wearables?). This doesn't mean that the entire app economy is in a tailspin - in fact, the spoils are greater now and getting bigger all the time. Martin Macmillan's company, Pollen, has a unique vantage point on what is happening in the early stages of the mobile app world. Pollen helps bring earned revenue forward from the app stores in order to help fill what he calls the funding gap - that spot between earning a dollar from an app and getting paid. This funding gap kills momentum and kills companies. This episode takes a look at some of the mobile app trends he is seeing from around the world, dips into the disconnect between the old and new world of funding (and why legacy investment models don't work in this new economy) and attacks a question on a lot of app developer's minds: Are mobile gaming companies still good venture investments. Full show notes can be found here.

The app stores are littered with the broken dreams of thousands of entrepreneurs from around the planet. The early days brought such incredible opportunity to those with foresight and coding abilities - get a game into market and the magic of the devices will do the selling. Unfortunately, for the most part, those days are gone for good (perhaps to emerge again with wearables?). This doesn't mean that the entire app economy is in a tailspin - in fact, the spoils are greater now and getting bigger all the time. Martin Macmillan's company, Pollen, has a unique vantage point on what is happening in the early stages of the mobile app world. Pollen helps bring earned revenue forward from the app stores in order to help fill what he calls the funding gap - that spot between earning a dollar from an app and getting paid. This funding gap kills momentum and kills companies. This episode takes a look at some of the mobile app trends he is seeing from around the world, dips into the disconnect between the old and new world of funding (and why legacy investment models don't work in this new economy) and attacks a question on a lot of app developer's minds: Are mobile gaming companies still good venture investments. Full show notes can be found here.

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Is the heart of the mobile app economy still beating - with Pollen founder Martin Macmillan

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The app stores are littered with the broken dreams of thousands of entrepreneurs from around the planet. The early days brought such incredible opportunity to those with foresight and coding abilities - get a game into market and the magic of the...

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